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What Proton Can Learn From Ronaldinho
By Luk4all.com.my Editor
Posted
12th December 2006
What
does a car maker could possibly learn from a footballer
you may ask…..
On December 5th
Ronaldinho demonstrated to the world football is not
just about skills, stamina or strength, it is sheer
mastery of strategy, trickery, genius and Sun Tzu Art of
War combined. Knowing your opponent and doing your home
work well.
Excerpt from The Star
by Bob Hughes;
http://www.iht.com/articles/2006/12/06/sports/soccer.php
“Thirteen minutes into the match at Camp Nou, and up
steps Ronaldinho. There are 95,824 spectators in the
stadium. There is a global television audience. There
are six of the
tallest defenders in the sport standing
between Ronaldinho and Werder Bremen's net.
Everyone expects Ronaldinho to try his trademark free
kick, looping the ball up and dipping it over that human
wall. The only question is: Will he steer the ball for
the top left or top right corner?
There
is a hush in the arena. Bremen goalie Tim Wiese makes up
his mind not to be tricked by the eyes of the Brazilian
who is a master at looking one way and shooting the
other.
At the
moment of impact, the
tall men in the Bremen wall rise. Almost all
of them are off the ground. Ronnie fools them all. He
side-foots the ball with his right instep, underneath
the wall. Wiese, himself 1.93 meters, or 6-foot-4, in
height, cannot reach down quickly enough to stop it
entering his goal.
The
game is up. Ronaldinho has found yet another way,
another example of his cunning and impudence, to take
the tension out of a night on which so many expected,
and some hoped, the European champion would fall.”
CAUGHT LEAPING:
Ronaldinho threads the ball under the jumping German to
score Barcelona's first goal. It was sheer genius - and
probably the result of some serious research into the
Germans' style of play.
Proton is up against
the most challenging times since its existence.
Competition is much fiercer these days with consumer
able to own a Toyota, Honda or Nissan by paying an extra
RM20K or so to get a City or Vios. Even Myvi is in much
more demand these days compared to Savvy or Wira. Some
are even opting to go for a Kia or Hyundai that are
almost at the same price of a Proton.
We at luk4all.com.my
are a bunch of techies, we are no genius in managing or
running an automaker company. But it is of certain
Proton its up against a bunch of tallest and biggest
defender that is blocking Proton and its goal. The
regular way of kicking the ball to the top will just end
up hitting one of the defenders head or the goal keepers
hand.
Proton has to be
cunning, it has to strategize, it has to do his home
work. We knew Proton could not survive on its own, we do
not think a local tie up would work either, we already
had the technologies of Lotus for many years but somehow
our own management could not integrate it locally.
Local tie up with a
local car maker that just build someone else car design
and paste its logo would not work, to us its just
legalized auto PLAGIARISM.
Local tie up will not bring any benefit to Proton, it
will not received any technology transferred. Proton
need not only technology transferred but also management
know how from the European automaker.
Proton…. Its time to
flatten the playing field. If you can’t beat them… join
them.
Comments:
The new Proton CEO said, when u see Malaysian cars on the road in other countries, you will feel proud of yourself. Do u believe this b******* talk ? I will defintely shy away and keep my mouth shut as much as possible. It really represents how weak of Malaysians in handling
technology. I wanna side a good example over in China. A China national car called ZhongHua has just etablished merely 5 years. they had recently penetrated
into Germany market. As u can see, Proton still playing toy cars range and produces one of the worst standard cars in this world. We, Malaysians have been deprived for decades and continue to be deprived due to the stupid protectionism. I am looking very soon to be liberizes the car market soon. Hope that it will not be another wolves cry story.
12/17/2006 11:37:57 AM |
I think Proton (and particularly all local companies) needs to start pulling up their socks, as even our neigboring countries such as Thailand, Philipine and Indonesia have economically coming up fast and strong. Hate to see our national local car company (also our pride) to go down the drain after >20 years at the head-start and as each single day passes, it keeps slipping down the competitive edge. Come on Proton, time to wake up.
12/17/2006 11:44:20 AM | maverick
We have the first car industry in SEA, but now Thailand is called the Detroit on SEA. Something is definetely wrong with this picture. If you have not been successfull with what you are doing everyday, its time to do it differently, especially when opportunity come knocking (and I do not mean from the local company).
12/17/2006 10:03:12 PM | steven
Ronaldinho is definetely an exception player.... all we need in Proton is an excetional CEO, some one like Goshn
12/18/2006 8:06:07 PM | Go_Barca
Proton still selling a model of more than 15 years when other manufacturer rolling out new models every 4-5 years, what a shame to country!!!
I hope it can be wind up soon for we have long been the victim of protectionism and its existence! Enough is enough.
I rather paying a premium price for non-Proton model than worrying for defect after 1 week purchase and going through the b*** customer service.
1/1/2007 5:45:29 PM | PS
hahaha...im totally agree with the 1st comments!
wat a s**t of proton!
design those f****n toy cars for us to buy, god damn man!!
i wish proton "blangkap" as soon as possible!!
1/17/2007 7:35:38 PM | kengy7
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